AMMA Election 2025 Results – Shwetha Menon Creates History as First Woman President
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The world of Malayalam cinema witnessed a historic moment on August 15, 2025, as acclaimed actress Shwetha Menon was elected President of the Association of Malayalam Movie Artists (AMMA), becoming the first woman to hold the prestigious position in the organization’s decades-long history.
The election, held at the Marriott Hotel in Edappally, Kochi, was one of the most talked-about events in Kerala’s entertainment circles this year. Members of AMMA cast their votes in a highly anticipated contest that saw several big names vying for leadership positions
Shwetha Menon’s Historic Win
Shwetha Menon, known for her bold roles and fearless personality both on and off-screen, contested against senior actor Devan for the top post. After an intense day of voting, results confirmed her victory — making her the first-ever female president in AMMA’s history.
Her win is not just a personal achievement but also a symbolic step towards greater gender representation in Malayalam cinema’s leadership bodies.
In her victory speech, Shwetha Menon said:
“This win is not just mine — it belongs to every woman who dreamed of equal representation in our industry. I will work hard to make AMMA a more transparent, fair, and artist-friendly organization.”
How the Election Unfolded
Date: August 15, 2025
Venue: Marriott Hotel, Edappally, Kochi
Voting Style: Individual candidacy (no party panels)
Major Contest: Shwetha Menon vs Devan for President
Other Posts: Vice-President, General Secretary, Treasurer, and Executive Committee Members
The election drew attention not only for its high-profile candidates but also for the change in voting system — this time, candidates contested individually rather than as part of a panel.
What is AMMA?
The Association of Malayalam Movie Artists (AMMA) is one of the most influential organizations in the Malayalam film industry. Established in 1994, AMMA works to protect the welfare of actors, address industry disputes, and promote Malayalam cinema.
Over the years, AMMA has been led by legendary figures including Thilakan, Innocent, and Mohanlal. However, the organization has also faced criticism for its handling of certain controversies, making this election a crucial turning point.
The Controversies Leading Up to the Election
The 2025 AMMA election didn’t happen in a vacuum — it came after a turbulent period for the organization:
Mohanlal’s Resignation (2024): Superstar Mohanlal stepped down as President, citing personal reasons and growing criticism over AMMA’s functioning.
Executive Committee Dissolution: In 2024, the entire AMMA committee was dissolved after internal conflicts and disputes over membership issues.
Gender Representation Debate: Several female actors had voiced concerns about lack of women in leadership positions.
These issues set the stage for an election that was seen as a battle for reform.
Legal Drama Around Shwetha Menon
Just days before the election, Kochi Police registered a case against Shwetha Menon under the IT Act, accusing her of transmitting “obscene material” in connection with some of her work in films and advertisements.
The allegations stirred intense debate — with some suggesting it was an attempt to tarnish her image ahead of the polls.
However, the Kerala High Court granted her interim relief, staying the proceedings until after the election.
In her post-victory remarks, Shwetha addressed the controversy:
“I have nothing to hide. My conscience is clear. This was a distraction tactic, but I am here because the members believed in me.”
Complete Election Results
While Shwetha Menon secured the presidency, other key positions were also filled:
President: Shwetha Menon (Winner)
General Secretary: Kukku Parameswaran (Unofficial result – awaiting confirmation)
Vice-President: Results yet to be officially declared at the time of writing
Treasurer: To be announced
Executive Committee: Includes several fresh faces and experienced members
Industry Reactions
The Malayalam film industry responded with a mix of celebration and curiosity about how Shwetha will lead:
Mammootty – “This is a big change. I hope AMMA moves forward with more inclusivity.”
Rima Kallingal – “Finally, a woman at the top. I hope this inspires more women to take leadership roles in cinema organizations.”
Prithviraj Sukumaran – “Congratulations to Shwetha. It’s a tough job, but I believe she can handle it.”
Why This Matters Beyond Kerala
While AMMA is a Kerala-based organization, its decisions often influence South Indian cinema and even Bollywood collaborations.
Shwetha’s win could:
Encourage gender equality discussions in other film bodies
Inspire policy reforms in actor welfare and safety
Strengthen AMMA’s image in international film circles
Shwetha Menon – A Quick Profile
Born: April 23, 1974, in Chandigarh, India
Career Start: Modeling, later entering films
Notable Films: Paleri Manikyam, Salt N’ Pepper, Ozhimuri
Awards: Kerala State Film Awards, Asianet Film Awards
Other Roles: TV anchor, reality show judge, social activist
Shwetha is known for speaking her mind and challenging stereotypes — qualities that likely helped her win the presidency.
What Changes Can We Expect Under Her Leadership?
Industry insiders predict Shwetha may focus on:
Transparent financial management in AMMA
Better grievance redressal for actors
Increased support for struggling artists
Promoting women’s safety and representation
Conclusion – A New Chapter for AMMA
Shwetha Menon’s election as the first woman president of AMMA marks a historic turning point for the Malayalam film industry. Her leadership will be closely watched, as she navigates both expectations and challenges in the coming years.
If her promises of transparency, fairness, and inclusivity turn into action, AMMA could become a stronger, more respected organization — and Shwetha’s win could inspire women in film industries across India.